Tips to make a perfect fantasy sports gaming app.
Currently there’s a boom in the Indian Mobile Gaming sector. Investors are pouring money in the mobile gaming startups like never before. With more than 5000 mobile game publishers the mobile gaming industry is taking a huge leap forward in India. Around 3% of all the mobile game publishers on Google play are from India according to the reports.
Speaking of mobile games sector in India one cannot miss on talking about fantasy sports market in India. Online gaming segment in 2019 was worth ₹6500 crore according to FICCI-EY report which is projected to touch ₹18,000+ crore by 2020 end. On the other side, it is also said that fantasy sports to contribute to growth of sports in India. WOW!
That’s not all, the Goods and Service Tax (GST) paid by Online Fantasy Sports (OFS) operators and platforms is estimated to be more than ₹400 crores this year i.e. 2020.
Wait, it’s not over until it’s over. The foreign investment in fantasy sports platforms or fantasy gaming apps is around ₹1500 crore. DOUBLE WOW!
Now considering all these huge stuff happening in the Indian Fantasy Sports market in India there are many startups, entrepreneurs and business houses launching their own fantasy sports app.
So, considering my experience as a CEO of tech company I would like to share a few things with you that will help you in getting the best ROI from your mobile fantasy gaming platform/app.
They are:
- If you are not having a good tech team, outsource the work and focus on go to market strategy. Do not try to build it own your own, if you want to launch it on time.
- Make sure that at-least 2–3 big tournaments of any sport is going to happen in the year of launch, else you will find hard to get customers. Big tournaments can either be of any one sports like cricket, or offer more games under your fantasy platform like football, basketball, kabbadi, etc. this way you will get plenty of options to target more users across different games and geographies.
- Understand that this platforms are for everyone, from every economic strata, build your platform accordingly.
- Make sure when you outsource the work to an IT company you have someone from your team to keep the tab on the deliverables and timeline.
- Check the track record of the company. Make sure they have the right developers to take your project.
- If you are not the tech guy, take help of someone from your network or hire a consultant to check the technology stack, payments, etc.
- Don’t go on shopping, the prices may vary, and you are paying for a smooth product and on time delivery, not for wacky product with many timeline jumps. Freelancers have to just feed themselves and some small bunch of guys, so their rate with the rate of a company cannot be matched. In such cases one more thing to make sure is that the company is not going to give you reskinned version of something that is already been out their in the market.
- Whitelable solutions are great way to start if budget is a constraint. But make sure you are not asked to pay royalty and you will get access to users data. If not then DON’T GO for it.
Along the way there will be of-course more discovery and more learning but being a CEO of a tech startup I have seen people not getting exactly what they were promised by presenting fancy and amazing presentations.
I have been been helping many startups and entrepreneurs in getting their product right through my own experiences. I have failed many times so I know how not fail. But like they say it is a constant process. I have many more times to fall and get up again.
Do reach out to me if you have anything to say: kt@redwalltechnologies.com
